There are four types of growth strategies. Mix and match if you’d like. Generally, in my experience, these tend to align with founder’s strengths and reflect company culture.
Marketing Lead Growth - casting a net. Think about funnels, conversion, and building a content engine. You can run MLG with all kinds of marketing - product, event, brand, social media, content, digital, influencer, partner, etc.
Sales Lead Growth - spearfishing. Think about relationship building, intent, and building a useful CRM. With SLG, contact values need to be high to justify the time and headcount hunting down customers.
Product Lead Growth - users refer users. Think about flywheels, network effects, and referral mechanisms. This is the most coveted and explosive form of growth and provides a strong foundation to build MLG, PLG, and CLG machines.
Community Lead Growth - community refers users. Think about events, community managers, and running a Slack / Discord. This is the newest and least explored growth strategy, but perhaps the most “category-defining” way to grow.
